The story of Valentine’s from Shakespeare to the Roman festival of “Lupercalia”. - Blow
The story of Valentine’s from Shakespeare to the Roman festival of “Lupercalia”.

For some it is an opportunity to take a break from the fast and demanding rhythms and to remind their other half how much they mean to them. For others it marks the occasion to take care of themselves more meticulously, highlighting their beauty either for themselves or everyone in their life for that matter.

It is no coincidence that on the 14th of February, with the same mathematical precision, hairdressers and beauty salons are on fire, filled with ladies and gents spending countless hours preparing for a magical evening.

This year, BLOW gives the ladies an opportunity for a full hair and nail momentary makeover with three special offers.


• Flat Iron Styling with Junior Stylist & Color Manicure € 40

• Flat Iron Styling with Stylist & Color Manicure € 45

• Flat Iron Styling with Senior Stylist & Color Manicure € 50

Undoubtedly, we are going through the most erotic month of the year. Even if some people snub it, Valentine’s Day or otherwise the day people fall “incurably” in love, “seals” in its own way the romantic atmosphere of the day.

But really, what is the story behind this day? When did it all start? What marked this day and why? When red hearts, flowers and the erotic mood reach their peak?

Take off for Italy – in myths and truths.

Valentine’s Day is celebrated as we all know it on February 14th and lovers around the world express their love with wishes, vows of eternal love and gifts. Valentine’s Day has its roots in the Roman festival of “Lupercalia” in Italy, which is in mid-February.

It was a festival where there were rituals where couples would be chosen by a lottery. At the end of the 5th century, Pope Gelasius I replaced Lupercalia with Valentine’s Day. It is now customary to celebrate as a day of romance and love since the 14th century.

Although there were several Christian martyrs named Valentine, the day may have been named after a priest around 270 AD. According to legend, during his imprisonment, he healed the daughter of the guard of Asterios and the story states that before his execution he wrote her a letter signed “by your Valentine”.

Another myth holds that the day is celebrated for the Valentine of Terni who was a bishop and that is why the holiday was named after him. Some sources say that he is the same priest as earlier told. Another common myth states that Valentine disobeyed the emperor’s orders and secretly married couples in love with Christians who were persecuted at the time, so that the spouses would not go to war.

The typical messages, the so-called valentines, appeared as early as the 1500s where later on handwritten cards appeared for purely more personal reasons. The first commercial Valentine’s began to circulate in the United States in the mid-1800s, and later on in more modern times, handwritten cards were replaced by mass-produced greeting cards.

Valentines, as they are called, usually depict Eros, the winged god of love, along with hearts, which are the symbol of emotion. In ancient Greece, it was believed that the god Eros, aimed his arrows at the hearts of people who wanted to fall in love.

Valentine’s Day is very popular in countries all over the world, amongst different cultures. It is the most common date as a wedding anniversary and it is very common for hundreds of mass weddings to take place on this date.

The most erotic city in the world is considered to be Verona, Italy, where, as Shakespeare describes, the legendary couple Romeo and Juliet lived. Even today, hundreds of love letters reach the couple’s tower, addressed to the two young lovers.

Love should be all around, every day but we sure do enjoy the exaggeration of it that we all feel. So let’s feel it freely and let’s love.

Art Direction / Hair
Angelos Pattas

Styling / Art Direction
Charilaos Meletiou

Marianna Christofide